Friday, July 11, 2014

Why should celebrities be excepted to give their time to charities?

Why should celebrities be excepted to give their time to charities?
the benefits of celebrity are not fabled but real -- and can produce very concrete results. Without the campaigning energies of Bono, Bob Geldof and Richard Curtis, for example, I don't believe 46 million more children would be in school today in some of the world's poorest countries.Of course the celebrity touch isn't everything. Every charity -- however big or small -- needs to have a clear and convincing message about what it's trying to achieve. But the support of an impassioned celebrity for that cause can help reach new audiences with that message.

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